Like a boomerang to the head, Australia’s official “So Where The Bloody Hell Are You?” tourism campaign is hitting a nerve all over The Land Down Under.

Insert the predictable/obligatory penal colony joke here…

I’m more amused by the vaguely intimidating tone — probably not an approach advocated by the hospitality industry’s code of conduct. I mean, if they’re going to curse at you during their sales pitch, wouldn’t you expect a lot of profanity during your visit? I know I would.

Just in case this approach doesn’t pan out, the Australian tourism folks should make sure Paul “Crocodile Dundee” Hogan is on-deck for a quick damage-control countercampaign. And if he’s not available, then perhaps Yahoo Serious.


Well, my biggest fear as an urban commuter has come to pass:

Somehow, I lost my MetroCard today, the first time I’ve ever done so. And yes, as luck would have it, I had a significant dollar amount loaded onto it — I think it was at least $12. So basically, I dropped twelve bucks somewhere in the NYC subway system.

I blame the pants I was wearing. Yeah, that’s it. A more treacherous pair I never did wear.

It’s not earth-shattering, but it’s kinda galling. If I’d lost it with a balance of a mere four dollars, I wouldn’t think twice about it. Although, aside from this post, I’m not really thinking twice about this. I’ve already gotten a fresh MetroCard, and loaded it with twenty bucks. Life goes on.