BOOMERANG TIME!

I ordered it via Amazon this weekend, and today it arrived: My new boomerang, pictured above.

A boomerang?

Yes, a boomerang. I had one in college, a pickup from some museum giftstore. It was one of the more fun outdoor toys I recall getting for myself. Once I got the hang of the proper throwing motion (like a football toss — overhand downward motion, flicking the wrist as you let go), it was a thrill. Not the least because it was usually a gamble as to whether or not the thing would fly back in a catchable motion, or else in a menacing wobble that would end up bouncing off your head (or other unfortunate body part).

This one looks sturdier than the one I had back then. Good thing, as the old one deteriorated rather quickly from all the wear and tear. Hopefully I’ll get some mileage out of it.

Now the question is, where am I going to throw it? New York’s not the ideal setting for a potentially injurious throwing stick that needs at least an acre of flyzone. I’ll have to take it with me to a nice, open green space somewhere out in the country.

LIKE MOST PEOPLE, CHIEF EXECS DON’T BLOG

Well, it’s taken many moons for a lot of C-level execs, typically in the older demographics, to warm to email… I personally know of at least a couple who still have nothing to do with inboxes and spam filters, and have their assistants manage their electronic mailboxes, including printing out all missives for offline reading and archiving. But I digress.

It’s a common misperception among those who’ve guzzled the permalinking Kool-Aid (like Schwartz), but the fact is, blogging is still distinctly a minority pursuit. I’m not talking just about the corporate world, either: This month’s Pew Internet & American Life report finds that only 8 percent of the adult Web population maintains a blog.

That’s not likely to increase much, no more than the late ’90s predictions that everyone would someday have their own personal website. It’ll always be a pursuit for a limited segment of the population, for one simple reason: Not everyone is desires, or is comfortable with, writing (or audio/video recording) stuff for public presentation. It’s not a question of competency or resources. I have a bunch of friends and family that are more than capable of putting up their own blogs, but they’re never going to. It’s not something they feel the need to do, nor do they feel they’d write compelling enough content to make it worthwhile.

So why should CEOs be much different from the mainstream? Granted, a big part of their job duties involve communication, so they have to do some of that. But via blogging, as an unfiltered channel? There’s no reason to expect the head guy/gal to be locquacious in their writing.

If the premise behind CEO blogging is to present a positive perspective from the corner office, how would it look if a company’s top dog posted clumsily-crafted missives that looked amateurish? So much for public confidence. And using PR help and other ghost-posting help defeats the purpose.

If a CEO isn’t cut out for blogging, so be it. They’re part of a big crowd that do their jobs and don’t feel the need to add online publishing to their skills set. Leave the blogging to those who have the special touch for it.